The customer success story of Richco Harley-Davidson Chiang Mai
Richco Harley-Davidson, an authorized dealer of the iconic motorcycle brand in Chiang Mai, Thailand, sought to modernize its operations to better serve its customers and streamline internal processes. With the expertise of Taube Digital, our BOP Alliance partner, Richco Harley-Davidson transitioned to Odoo, achieving significant improvements in efficiency and customer satisfaction.
Initial situation of the customer
Operating with a rigid and costly Dealership Management System (DMS), Richco faced challenges in managing over 100,000 SKUs, multiple sales channels—including physical stores, pop-up locations, and an online shop—and various services like maintenance and repairs. The existing system was limited in features, difficult to use, and incurred high licensing costs, hindering the dealership's growth and adaptability.
The challenge
Richco aimed to:
- Consolidate various business processes into a single, integrated platform.
- Enhance the management of inventory, sales, customer relationships, and workshop services.
- Reduce operational costs associated with software licensing and maintenance.
- Improve user experience for both staff and customers across all touchpoints.
The success
By implementing Odoo with Taube Digital's guidance, Richco achieved:
- Integrated Operations: Unified management of HR, sales, inventory, fleet, accounting, and e-commerce within a single platform.
- Enhanced Workshop Management: Utilization of Odoo's Field Service and Inventory modules to streamline maintenance and repair services.
- Improved Customer Experience: A revamped website and online shop, offering seamless browsing and purchasing experiences.
- Cost Efficiency: Significant reduction in software licensing fees and operational overheads.
This transformation not only optimized Richco's internal processes but also elevated the overall customer experience, positioning the dealership for sustained growth in a competitive market.
